When clients look for cover, become the broker that ChatGPT recommends first.
Capture quote requests before the comparison sites or the bancassurers. Wispra makes your firm, your policies and your specialisations legible to ChatGPT, Claude and Gemini — and gets your name recommended first.
Your future clients have stopped comparing.
40% ask AI instead.
The Comparethemarket / GoCompare reflex is giving way to a question typed into ChatGPT. If your firm isn't in the answer, the prospect never sees you.
Why your policies are invisible to ChatGPT.
A policy product page written for a human doesn't say the same thing as a page written for a model. That gap is exactly what we close.
Home insurance. From £12/month. Fire, water damage and theft cover.
{
"@context": "https://schema.org",
"@type": "InsurancePolicy",
"name": "Home insurance 2-bed · valuables cover",
"coverage": ["fire", "water damage", "theft", "valuables"],
"areaServed": "Manchester · Greater Manchester",
"targetAudience": "owner-occupier 2-bed",
"agent": "Northwood Brokers"
} AI visibility starts with a content strategy.
Wispra turns your firm and your policies into answers that ChatGPT, Claude, Gemini — and every AI engine that follows — can actually use.
A structured, legible, recommendable listing.
The identity layer that makes your firm credible to AI engines — and usable as a source whenever a prospect asks the question.
Every policy becomes a dedicated visibility campaign.
Structured, activated, monitored — so each cover is better understood by AI engines and matched to the right quote intents.
Create the policy campaign
Risk type, included cover, exclusions, price, target profile and differentiating points generated automatically.
Make the policy AI-readable
Structured signals to match each policy to the right search intents in ChatGPT, Claude and Gemini.
Steer your visibility
Track AI views, quote requests, qualified leads and conversions per campaign — in real time.
From the first click to the signed policy — steer your performance.
The dashboard cross-references everything that comes in, engages and converts: by source, by campaign and by AI engine.
Zero mental load. You keep your craft — we handle the AI.
No new tool to learn, no website to rebuild. We start from what you already have, and make all of it legible to the engines.
Data collection
We pull your public data (FCA registration, Google Business Profile, reviews, listed policies) without asking you to re-key anything.
Automatic AI structuring
Our technology translates your expertise into the language AI speaks — articles, FAQs, structured data and compliance disclaimers generated automatically.
Local visibility activated
Your firm is recommended first when a prospect asks ChatGPT, Claude or Gemini about your area or specialisation.
Already adopted by brokers and insurance networks.
National brands and independent brokers use Wispra to strengthen their AI visibility. Joining brands across Europe.
brokers
networks
A simple offer, built to convert.
An all-in-one platform plus an activatable module per policy. You pay when it works.
- 8 blog articles
- 10 FAQ entries
- Performance monitoring
- AI visibility tracking
- Comparison-site and competitor tracking
- 4 blog articles
- 5 FAQ entries
- Weekly refresh
- FCA-friendly content enrichment
Estimate your monthly ROI.
Adjust the number of policies to activate and see your monthly investment and estimated performance.
Let's open ChatGPT and ask:
"Which is the best broker to insure my business?"
If you're not in the answer, your peers will be soon.
Claim your territory today.