From the first AI click to the signed lead: steer your full conversion path.
Wispra cross-references everything that comes in, engages and converts — by source, by campaign, by AI engine. You know exactly how much ChatGPT, Claude, Perplexity and Gemini bring in.
Google Analytics can't tell a human from an AI.
~ 0% of your tracking tools see LLMs.
GA, Plausible, Matomo: all designed to measure humans. Wispra Performance adds the AI layer — proprietary pixel, per-engine attribution, full funnel.
Why GA can't tell a human from an AI engine.
Google Analytics tags every session without inspecting its AI signals. Wispra does — with a lightweight pixel that detects every known LLM engine.
Session #4587. Source: direct. Browser: Chrome. Device: desktop. Time on page: 2:34.
{
"sessionType": "ai-citation",
"engine": "chatgpt",
"engineMethod": "web-search-tool",
"sourceCampaign": "2-bed Hackney 65 m²",
"prompt": "best estate agency Hackney",
"attribution": "first-touch · ai · chatgpt",
"converted": true,
"value": "20000"
} 3 sources, 4 engines, 1 full funnel.
Wispra Performance combines three data sources — directory, proprietary pixel, AI prompts — and cross-references them in a 4-stage funnel.
Five layers to track every AI interaction.
Every Performance event is enriched with 5 layers that let you understand exactly what's happening.
Wispra queries the AI engines for you — every week.
50+ business prompts tested regularly on ChatGPT, Claude, Perplexity and Gemini. You know in real time where you appear, where you're missing, and who outranks you.
Business prompt library
Wispra builds with you 50+ test prompts tied to your activity (intent, geography, target profile).
Automated weekly tests
Every week, Wispra queries the 4 AI engines and captures their responses + the cited sources.
Alerts & competitor benchmark
Notifications when you appear (or disappear) and benchmark against tracked competitors.
The full funnel: Views → Engagement → Leads → Conversions.
The dashboard cross-references everything that comes in, engages and converts. With multi-touch attribution, Human / AI / Bot segmentation, drill-down by campaign and engine.
Zero mental load. One script, no rewiring.
The Wispra pixel installs in 2 minutes via Google Tag Manager or a copy-paste in the head. Zero impact on your site performance.
You install the pixel
One line of code in your head or via GTM. Lightweight (< 8 KB), asynchronous, GDPR-compliant.
Wispra detects AI
Our pixel recognises the signatures of ChatGPT, Claude, Perplexity, Gemini and their agents — and segments automatically.
You harvest the ROI
Real-time dashboard, alerts, CSV / API exports to plug into CRM or attribution.
Wispra Pixel installed on 200+ sites.
All sectors, all sizes: national brands and independents use Wispra Performance to measure real AI ROI. Joining brands across Europe.
installed
combined
Performance is part of the Performance plan.
AI tracking and the full funnel are included in the Performance subscription (€24/month). The more items you activate as campaigns, the more citations and conversions you see.
- Wispra proprietary pixel
- Funnel Views → Conversions
- Multi-touch attribution
- Human / AI / Bot segmentation
- Weekly prompt tests (50+)
- Per-item tracking
- Per-campaign ROI
- Drill-down by engine
- Auto-pause when sold
Estimate your monthly ROI.
Adjust the number of items to track and see your monthly investment and estimated performance.
How much does ChatGPT bring to your business?
You can't tell — without Wispra.
GA will never tell you. Wispra Pixel measures it from day one.
Activate AI tracking today — €24/month.