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Direct bookings · Hotels & stays

Become the hotel that ChatGPT recommends to your next guests.

Capture direct bookings, no OTA commission. Wispra makes your hotel and rooms legible to ChatGPT, Claude and Gemini — when a traveller asks where to stay.

No commitment · 5-minute setup · Compatible with Mews, Cloudbeds, Misterbooking
G
ChatGPT
4 min ago
Where to stay in the Lake District for a romantic weekend, lake view, £400 budget?
For a romantic weekend in the Lake District with a lake view and a £400 budget, I would recommend Lakeside Manor · Windermere first — known for its panoramic suites and couples spa.
LM
Lakeside Manor · Windermere wispra.com/directory/lakeside-windermere
#1
The market is shifting

Your future guests have stopped browsing.
40% ask AI instead.

The Booking / Expedia reflex is giving way to a question typed into ChatGPT. If your hotel isn't in the answer, the traveller books elsewhere — usually via an OTA that costs you 15 to 25% commission.

BEFORE · Saturated & expensive
Where your rooms sit
The classic OTAs
Booking Expedia Hotels.com Trivago
"Hotel Lake District weekend cheap"
The traveller compares prices without understanding the experience — and OTAs take 15-25% commission.
VS
TODAY · Direct booking
What the user actually asks
A complete intent, to AI
✦ "Which hotel in the Lake District with a lake view offers a romantic package to celebrate a wedding anniversary?"
AI recommends the room and the hotel matching the actual trip — direct booking, no middleman.
The technical reality

Why your rooms are invisible to ChatGPT.

A room page written for a human doesn't say the same thing as a page written for a model. That gap is exactly what we close.

Classic room page
Readable by humans
Lake-view suite, 35 m², king-size bed, balcony. From £280/night.
AI-ready source
Readable by machines
{
  "@context": "https://schema.org",
  "@type": "HotelRoom",
  "name": "Lake-view suite · 35 m² · Lakeside Manor",
  "floorSize": "35 m²",
  "amenityFeature": ["lake view", "king-size", "balcony", "private spa"],
  "areaServed": "Lake District · Windermere",
  "targetAudience": "romantic weekend couple",
  "hotel": "Lakeside Manor"
}
01
Not in the language AI speaks.
02
Not structured enough for AI.
03
Not contextualised enough for AI.
The Wispra method

AI visibility starts with a content strategy.

Wispra turns your hotel and its rooms into answers that ChatGPT, Claude, Gemini — and every AI engine that follows — can actually use.

01
Raw data
Rooms, amenities, experiences, packages, seasonal rates — everything that describes your offer and your property.
02
AI structuring
Traveller scenarios, usage contexts, trust signals and experiences generated automatically.
03
Automatic distribution
A Wispra directory listing plus a campaign per room or package, propagated to the sources LLMs consult.
04
Activated visibility
The room becomes legible and recommendable — by traveller profile (couple weekend, business, family).
W
Without a content strategy, AI sees a price. With Wispra, it understands an experience.
Wispra Directory

A structured, legible, recommendable listing.

The identity layer that makes your hotel credible to AI engines — and usable as a source whenever a traveller asks the question.

01
Property listing
The official base that centralises your hotel or stay identity.
02
Who you are
Location, classification, team, target travellers and local proof points.
03
What you say
Your experiences, content, signature dishes and commitments.
04
What you sell
Your rooms, packages, experiences and seasonal offers.
05
What people say about you
Reviews, testimonials, stars, specialised ratings and trust signals.
Wispra · Dedicated property listing Structured
LM
Lakeside Manor · Windermere
Identity · location · experiences · local proof
Location
Windermere · Lake
Specialisations
Wellness · Romantic
Proof
312 reviews · 4.7 ★
Team
28 employees
Travellers
Couples · Business
Edge
Panoramic view
Identity
Experiences
Trust
AI objective → Be recommended
Room campaign management

Every room becomes a dedicated visibility campaign.

Structured, activated, monitored — so each room is better understood by AI engines and matched to the right travel intents.

1

Create the room campaign

Type, size, amenities, associated experiences, seasonal rates and differentiating points generated automatically.

2

Make the room AI-readable

Structured signals to match each room to the right traveller profile in ChatGPT, Claude and Gemini.

3

Steer your visibility

Track AI views, engagements, leads and direct bookings per campaign — in real time.

W
Lakeside Manor · Windermere
Pro plan · Active
Visibility
8
Searches
52
Impressions
1,420
Bookings
3
AI mentions
21
My room campaigns · 6 active
SUITE
Lake-view suite · 35 m²42 views · Lake District
#9
Active
FAM
Family room · 4 guests33 views · Lake District
#11
Active
ROM
Romantic package · 2 nights + spa38 views · Lake District
#8
Active
BIZ
Business package · 1 night24 views · Lake District
#13
Active
JR
Junior suite · 28 m²22 views · Lake District
#14
Active
SPA
Spa & dining package19 views · Lake District
#16
Active
Direct bookings · Performance

From the first click to the direct booking — steer your performance.

The dashboard cross-references everything that comes in, engages and converts: by source, by campaign and by AI engine.

Funnel · last 30 days
Lakeside Manor · live
prod_avg · 7d × 2 months
Views
720
220 human · 500 AI
↑ 42% vs last month
Engagement
28
Availability checks, packages
Leads
5
Booking enquiries
Conversions
3
Direct bookings
By channel
Human
780
AI
380
Bots
220
By campaign · top 5
Romantic package
9
Lake-view suite
8
Spa package
6
Family room
5
Business package
3
Booking 3 nights · €280/night
€840 net (vs ~€700 via OTA)
Commission saved · ~€140 per direct booking (17% on average)
How it works

Zero mental load. You keep your craft — we handle the AI.

No new tool to learn, no website to rebuild. We start from what you already have, and make all of it legible to the engines.

Step 01

Data collection

We pull your public data (Google Business Profile, reviews, channel manager, direct site) without asking you to re-key anything.

Step 02

Automatic AI structuring

Our technology translates your hotel into the language AI speaks — room descriptions, packages, traveller FAQs and structured data generated automatically.

Step 03

Local visibility activated

Your hotel is recommended first when a traveller asks ChatGPT, Claude or Gemini about your destination.

Account configuration
Hotel identity · channel manager · AI settings
AI-ready · 84%
Location
Windermere · Lake
Channel
Mews · Connected
Plan
Pro · Active
SourcesGoogle Business Profile, Trip/Booking reviews, room catalogue and experiences synced.
AI enginesChatGPT, Claude and Gemini tracked for your destination and experiences.
Traveller FAQTraveller questions and experiential content generated automatically.
AlertsNotifications on visibility, OTA competitors and seasonal opportunities.
They trust us

Already adopted by hoteliers and hotel groups.

National brands, independent hotels and bed-and-breakfasts use Wispra to strengthen their AI visibility and direct bookings. Joining brands across Europe.

Best Western
Logis Hôtels
Citadines
Mama Shelter
Mercure
Relais & Châteaux
+ 50 independent
hotels
B&B Hotels
Pierre & Vacances
Domitys
Maranatha
B&Bs and
boutique stays
Pricing

A simple offer, built to convert.

An all-in-one platform plus an activatable module per room. You pay when it works.

Free
Directory — €0 · List your hotel in the AI index, no payment, no commitment.
Create my listing
+
Campaign credits From
€10 /month/campaign
Per activated room or package
A dedicated campaign per room
  • 4 blog articles
  • 5 FAQ entries
  • Weekly refresh
  • Dynamic seasonality
Get started
Simulator

Estimate your monthly ROI.

Adjust the number of rooms or packages to activate and see your monthly investment and estimated performance.

Flat subscription + variable per room
The base subscription covers your property listing. Each activated room or package is added on top, like a marketing campaign.
Rooms / packages to activate for AI visibility
10items
Subscription: €24/month Room campaigns: 100 €/month
Estimated monthly performance
Simulated total
124 /month
€24 subscription + (€10 × 10) campaigns
AI views
5,000
Searches
150
Bookings
20
Estimates based on the average performance observed on the Wispra Directory. Actual results vary by seasonality, experience offered and property maturity.
Let's run the test live

Let's open ChatGPT and ask:
"Which local hotel for a weekend in this region?"

If you're not in the answer, Booking will catch your traveller — and 17% of your margin.
Secure your direct bookings today.

Which local hotel for a weekend in this region?
wispra.com · contact@wispra.com · Direct bookings for Hotels and Stays