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Lead generation · Estate agencies

Become the estate agency in your area recommended by AI engines.

Capture local buyers and vendors before the portals or your competitors. Wispra makes your agency and your listings legible to ChatGPT, Claude and Gemini — and gets your name recommended first.

No commitment · 5-minute setup · Trusted by national networks
G
ChatGPT
4 min ago
Which is the best estate agent to sell a 2-bed flat in Hackney?
For a 2-bed flat in Hackney, I would recommend Hamptons Hackney Central first — they have strong local roots and excellent feedback on valuations across London Fields and Broadway Market.
HH
Hamptons · Hackney Central wispra.com/directory/hamptons-hackney
#1
The market is shifting

Your future clients have stopped browsing.
40% ask AI instead.

The Rightmove / Zoopla reflex is giving way to a question typed into ChatGPT. If your agency isn't in the answer, the client never sees you.

BEFORE · Saturated & outdated
Where your listings sit
The classic portals
Rightmove Zoopla OnTheMarket PrimeLocation
"2-bed flat with balcony in East London"
The buyer has to sift through endless near-identical listings on their own.
VS
TODAY · Massive opportunity
What the user actually asks
A complete intent, to AI
✦ "Which property fits my budget in this neighbourhood, and which local agency can support me properly?"
AI recommends the property and the agency matching the buyer's search — instantly.
The technical reality

Why your listings are invisible to ChatGPT.

A listing written for a human doesn't say the same thing as a listing written for a model. That gap is exactly what we close.

Classic listing
Readable by humans
2-bed flat, 65 m², balcony, parking. Hackney, E8.
AI-ready source
Readable by machines
{
  "@context": "https://schema.org",
  "@type": "RealEstateListing",
  "name": "Bright 2-bed flat 65 m² · Hackney E8",
  "floorSize": "65 m²",
  "numberOfRooms": 2,
  "amenityFeature": ["balcony", "parking"],
  "areaServed": "Hackney · London Fields",
  "agent": "Wispra Agency"
}
01
Not in the language AI speaks.
02
Not structured enough for AI.
03
Not contextualised enough for AI.
The Wispra method

AI visibility starts with a content strategy.

Wispra turns your agency and its listings into answers that ChatGPT, Claude, Gemini — and every AI engine that follows — can actually use.

01
Raw data
Floor area, neighbourhood, price, features, EPC, agency — everything that describes the property and the business.
02
AI structuring
Context, search intent, trust signals and use-case benefits — generated automatically.
03
Automatic distribution
A Wispra directory listing plus a campaign per property, propagated to the sources LLMs consult.
04
Activated visibility
The property becomes legible and recommendable in an AI journey — by buyer profile, by neighbourhood, by budget.
W
Without a content strategy, AI sees a listing. With Wispra, it understands an answer.
Wispra Directory

A structured, legible, recommendable listing.

The identity layer that makes your agency credible to AI engines — and usable as a source whenever a prospect asks the question.

01
Business listing
The official base that centralises your agency identity.
02
Who you are
Territory, specialisations, team, target clients and local proof points.
03
What you say
Your expertise, content, answers and points of view.
04
What you sell
Your properties, services, instructions and commercial offers.
05
What people say about you
Reviews, testimonials, social proof and trust signals.
Wispra · Dedicated business listing Structured
HH
Hamptons · Hackney Central
Identity · territory · specialisations · local proof
Territory
Hackney · London Fields
Specialisations
Sales · Valuations
Proof
147 reviews · 4.8 ★
Team
6 negotiators
Clients
Vendors · Buyers
Edge
Strong local roots
Identity
Territory
Trust
AI objective → Be recommended
Property campaign management

Every listing becomes a dedicated visibility campaign.

Structured, activated, monitored — so that each property is better understood by AI engines and matched to the right search intents.

1

Create the property campaign

Address, type, photos, description, neighbourhood and differentiating points generated automatically.

2

Make the property AI-readable

Structured signals to match the property to the right search intents in ChatGPT, Claude and Gemini.

3

Steer your visibility

Track AI views, engagements, leads and conversions per campaign — in real time.

W
Hamptons Hackney
Pro plan · Active
Visibility
10
Queries
28
Impressions
949
Leads
1
AI mentions
14
My property campaigns · 6 active
CITY
Buy 1-bed flat — Camden NW123 views · London
#13
Active
APT
Buy 1-bed flat — Hackney E817 views · London
#17
Active
HOME
4-bed flat — Hackney E823 views · London
#13
Active
LOFT
5-bed flat — Hackney E929 views · London
#14
Active
ROOM
Buy 3-bed flat — Walthamstow E1722 views · London
#17
Active
FLAT
Buy 2-bed flat — Hackney E818 views · London
#15
Active
Lead generation · Performance

From the first click to the signed instruction — steer your performance.

The dashboard cross-references everything that comes in, engages and converts: by source, by campaign and by AI engine.

Funnel · last 30 days
Hamptons Hackney · live
prod_avg · 7d × 2 months
Views
500
150 human · 350 AI
↑ 34% vs last month
Engagement
15
Clicks, downloads, videos, pages
Leads
2
Forms, enquiries
Conversions
1
Instructions signed
By channel
Human
863
AI
260
Bots
212
By campaign · top 5
Loft Shoreditch
7
Brand Campaign
8
Workshop Bethnal Green
5
2-bed Hackney E8
4
4-bed Regent's Canal
3
Property at €400k · 5% commission
€20,000 generated
Estimated ROI · ×2,000 vs subscription
How it works

Zero mental load. You keep your craft — we handle the AI.

No new tool to learn, no website to rebuild. We start from what you already have, and make all of it legible to the engines.

Step 01

Data collection

We pull your public data (Google Business Profile, reviews, listings, sector) without asking you to re-key anything.

Step 02

Automatic AI structuring

Our technology translates your local expertise into the language AI speaks — articles, FAQs and structured data generated automatically.

Step 03

Local visibility activated

Your agency is recommended first when a vendor asks ChatGPT, Claude or Gemini about your area.

Account configuration
Agency identity · team access · AI settings
AI-ready · 82%
Territory
Hackney · E8
Team
6 users
Plan
Pro · Active
SourcesGoogle Business Profile, reviews, listings and local proof points synced.
AI enginesChatGPT, Claude and Gemini tracked for your area.
Local FAQVendor questions and content generated automatically.
AlertsNotifications on visibility, competitors and opportunities.
They trust us

Already adopted by estate networks.

National brands and local agencies use Wispra to strengthen their AI visibility. Joining brands across Europe.

Guy Hoquet
Century 21
Orpi
Laforêt
Stéphane Plaza
ERA
+ 80 independent
agencies
Foncia
Nestenn
Square Habitat
Citya
Regional
local networks
Pricing

A simple offer, built to convert.

An all-in-one platform plus an activatable module per property. You pay when it works.

Free
Directory — €0 · List your agency in the AI index, no payment, no commitment.
Create my listing
+
Campaign credits From
€10 /month/campaign
Per activated property
A dedicated campaign per property
  • 4 blog articles
  • 5 FAQ entries
  • Weekly refresh
  • Content enrichment
Get started
Simulator

Estimate your monthly ROI.

Adjust the number of properties to activate and see your monthly investment and estimated performance.

Flat subscription + variable per property
The base subscription covers your agency listing. Each activated property is added on top, like a marketing campaign.
Properties to activate for AI visibility
10properties
Subscription: €24/month Property campaigns: 100 €/month
Estimated monthly performance
Simulated total
124 /month
€24 subscription + (€10 × 10) campaigns
AI views
5,000
Engagement
150
Leads
20
Estimates based on the average performance observed on the Wispra Directory. Actual results vary by sector, listing quality and brand maturity.
Let's run the test live

Let's open ChatGPT and ask:
"Which is the best estate agency to sell in my area?"

If you're not in the answer, your competitors will be soon.
Claim your territory today.

Which is the best estate agency to sell in my area?
wispra.com · contact@wispra.com · Lead Generation for Estate Agencies