Wispra
Does the work
Fully handled
- Accounts created
- Content published
- Continuous measurement
SaaS platform · For multi-location networks
Your network's visibility in AI answers, location by location.
Your customers ask AI which branch to choose. Make sure it names yours, not the one across the street.
Performance
Network view
Analysis of 05/10/2026 · 24 branches
Average AI score62/100▲ +8 pts
Branches cited17/24by at least one AI
Need support4priority branches
Share of voice vs competitorsYou rank 1st
Your networkNetwork ANetwork BNetwork COthers
Branch rankingSorted by AI score
| # | Branch | AI score | Levers | Trend |
|---|---|---|---|---|
| 1 | Lyon Part-Dieu | 82 | ▲ +12 | |
| 2 | Bordeaux Chartrons | 74 | ▲ +6 | |
| 3 | Lille Vieux-Lille | 38 | ▼ −4 | |
| 4 | Fontainebleau Centre | 29 | ▼ −7 |
StrongTo strengthenPriority+ 20 branches ⌄
- Any kind of network
- Branches, franchises, shops, residences: each location tracked separately
- Continuous measurement
- How AI visibility changes over time
- Head office + local
- One central view, local actions
What has changed
Your customers no longer search. They ask AI.
Before
One search, a list of links
insurance agency Lyon
- www.example-insurance.com › branches › lyonInsurance agency in Lyon · Online quote
- www.example-directory.com › insurance › lyonThe 10 best insurance agencies in Lyon
- www.example-comparison.com › home-insuranceCompare home insurance in Lyon
- www.example-network.com › lyon-3Insurance in Lyon 3rd: opening hours and contact
✕The customer compares for themselves. Your listing and your website are enough to be visible.
Today
One question, an answer that names names
✦ Which insurance agency would you recommend near me, in Lyon 3rd?
12Your branch?3
✓AI picks two or three locations. Yours, or a competitor's. And head office can't see it.
Head office, day to day
This is your network's AI visibility, day to day.
Sound familiar?
“We don't know what AI says about our branches.”
ImpactCustomers lost, without anyone knowing.
“AI recommends the competitor across the street.”
ImpactEnquiries captured by the neighbour.
“Cited by AI yesterday, forgotten today.”
ImpactA position lost, for lack of monitoring.
And it's not just a feeling. Example: insurance
- 56%of AI answers recommend a specific agency, not a brand
- 57%put several networks in competition
- 7 in 10AI recommendations change within a week
Wispra AI Insurance Barometer, no. 1, October 2026 · ChatGPT and Gemini · Read the barometer →
Multiply this problem
by the number of your branches.
A few are cited by AI. Most, rarely or never.
CitedRarelyInvisible
The technical reality
Why are your locations invisible to AI?
Your listing speaks to humans. AI reads code. Wispra translates, for every location.
Without Wispra · Readable by a human
A branch page written for a human
Lyon Part-Dieu branch 12 rue de la Villette, 69003 Lyon Mon – Fri · Car, home, health Directions →
For AI: an address, nothing more.
What AI cannot work out from it
- ✕1The areas served
- ✕2The branch's specialities
- ✕3Verified customer reviews
- ✕4Its link to the network
With Wispra · Readable by AI
A source written for AI
{
"@context": "https://schema.org",
"@type": "InsuranceAgency",
"name": "Lyon Part-Dieu branch",
4 "parentOrganization": "Example network",
1 "areaServed": ["Lyon 3rd", "Villeurbanne"],
2 "knowsAbout": ["home insurance", "car insurance", "income protection"],
"openingHours": "Mo-Fr 09:00-18:30",
3 "aggregateRating": { "ratingValue": "4.8", "reviewCount": "126" }
} What AI understands · found in the code
- ✓1The areas served
- ✓2The branch's specialities
- ✓3Verified customer reviews
- ✓4Its link to the network
01Not in AI's language.
A listing describes an address, not the questions the location can answer.
02Not structured enough for AI.
Information is scattered across the website, Google and directories, and is sometimes contradictory.
03Not contextualised enough for AI.
Nothing says for whom, where and why to recommend this location over another.
The Wispra solution
From your data to the recommendation, in 4 steps.
Two engines, for every location: the directory that AI reads, the platform that does the work.
- 1
Collect
PlatformYour data, with no re-entry.
AddressServicesTeamReviews - 2
Structure
PlatformTranslated into AI's language.
"areaServed": "Lyon 3rd"
"knowsAbout": "home insurance" - 3
Distribute
DirectoryPublished where AI reads.
Directory listingArticlesFAQReviews - 4
Measure
PlatformTracked every week, on 3 AIs.
ChatGPTGeminiClaude
W
Without structure, AI sees an address. With Wispra, it understands a location.
Engine 1 · The Wispra directory
A directory built to be read by AI. Not by humans.
This is where your locations' listings live. And it is where ChatGPT, Claude and Perplexity come to read.
- 8 in 10new listings read by an AI by the next day at the latest
- 78%of listings read by ChatGPT, Claude or Perplexity over 90 days
Open to AI crawlers, structured for them
- ✓Open access for GPTBot, ClaudeBot and PerplexityBot
- ✓Schema.org structured data
- ✓Markdown version and llms.txt, readable directly by assistants
- ✓Every read measured, listing by listing
Wispra AI Barometer, edition no. 1 (September 2026) · Read the barometer → · Visit the directory →
Live AI readsFictional example
- ChatGPTGPTBot read
/branch-lyon - ClaudeClaudeBot read
/branch-lyon/faq - PerplexityPerplexityBot read
/branch-bordeaux - ChatGPTGPTBot read
/branch-nantes/blog - ClaudeClaudeBot read
/branch-lille/reviews
This week1,036 readsacross 5 locations
In the directory · The location listing
One listing per location, designed for AI.
The source an AI can read, check and cite. For each of your locations.
- 1Verified IdentityTrust passport, company register, contact details
- 2Offers and servicesCatalogue, specialities, areas served
- 3ContentArticles, FAQ, local news
- 4Verified reviewsRatings, Story Reviews, dated sources
- AIMachine-readableSchema.org · Markdown · llms.txt
W Wispra AI DirectoryHome › Insurance › Lyon 3rd
LP Contact
Lyon Part-Dieu branch
★★★★★ 4.8/5 · 126 reviews · ✓ Part of Example network
Insurance · 69003 LyonOverviewReviews 126Offers 6FAQ 10Blog 38
1
Trust passport
- Self-declared
- Identity confirmed
- Reputation confirmed
- Reference
- ✓Listed in the company register (SIREN)
- ✓Linked to the network
- ✓Reviews on 2 platforms
- ✓Active for more than 6 months
2
Offers
- HomeTenants and owners
- CarIncluding young drivers
- Income protectionSelf-employed and freelancers
Lyon 3rdLyon 6thVilleurbanne
3
Content
- Q. How do I insure a young driver in Lyon?
- Q. How long does a water damage claim take?
- Article · Home insurance in Lyon 3rd: what changes in 2026
4
Verified reviews
“Helpful adviser, home insurance claim settled within 48 hours of the water damage.”Story Review · verified customer
Google · 4.8/5 · 126 reviewschecked on 01/10
For AI
Schema.orgMarkdownllms.txtOpen API Engine 2 · The Wispra platform
AI visibility on autopilot.
Wispra's AI analyses, decides and acts on its own, every day, for every location. Your branches stay focused on their business.
✦Wispra's AI does the workOn its own, continuously
- Analyses ChatGPT, Gemini and Claude
- Corrects your data
- Publishes articles and FAQs
- Finds directories and competitors
Your branch approvesIn 1 click, when it matters
- Approves content
- Requests a customer review
AI activity · this weekLyon Part-Dieu branch
24actions taken by AI
1action requested from the branch
0 hspent by head office
- ✦Content3 articles generated and scheduledAuto
Lyon Part-Dieu branch · home, car and income protection insurance
- ✦Content10 FAQs updatedAuto
Based on the questions asked to AI this week
- ✦Data6 suggestions appliedAuto
Opening hours, areas served, services
- ✦Authority43 directories detectedAuto
Listings to link, prioritised by AI
- ✦MeasurementWeekly analysis completeAuto
ChatGPT, Gemini, Claude · 20 questions · 9 cited
- ✦Competitors2 new competitors spottedAuto
Cited on your local questions
For the branch: request a customer reviewAI has prepared the request. Just send it.
Send →Campaign · Generated contentLyon Part-Dieu branch
AI views · 30 d1,332↑ +48%
Articles published38↑ +4 this month
FAQs124generated
Story Reviews6verified reviews
- Home insurance in Lyon 3rd: what changes in 2026Scheduled
- Young drivers in Lyon: choosing the right car insuranceScheduled
- Income protection for the self-employed: 5 questions to askPublished
- Water damage claims: what to do first in LyonPublished
- Borrower insurance: how to switch during your loanPublished
AI performanceChatGPT · Gemini · Claude · every week
AI visibility score38/100↑ +6 in 3 months
Citations81across 20 questions
Questions where the branch is cited9/20↑ +2
- “Which insurer would you recommend near Part-Dieu?”Cited
- “Home insurance agency in Lyon 3rd?”Cited
- “Who can insure a young driver in Lyon?”Not cited
- “Best income protection for the self-employed in Lyon?”Cited
- “Business insurance for a shop in Lyon: which one?”Not cited
CompetitorsRanking at the latest analysis
Your rank3rd/10in your area
Share of voice8%of citations
Leader17%Independent agency A
| # | Location | Share of voice | Questions |
|---|---|---|---|
| 1 | AIndependent agency A | 17% | 2/12 |
| 2 | RCompeting network B | 17% | 2/12 |
| 3 | LPLyon Part-Dieu branch (you) | 8% | 1/12 |
| 4 | COnline broker C | 8% | 1/12 |
| 5 | RCompeting network D | 8% | 1/12 |
Who does what
Zero workload for head office. 1 click for branches.
Wispra handles the setup and the day-to-day work.
Head office
Sets the direction
At the start
- Scope
- Central view
- Monitoring
Each location
Approves in 1 click
Occasional
- Content
- Customer reviews
- ✓No changes to your websites
- ✓No AI expertise required
- ✓Support at launch
Proof · Customer case Digital Department, Allianz France · translated from French
Allianz manages the AI visibility of its agencies with Wispra.
Allianz×WWispraInsurance · Network of general agencies
Situation
A national network of agencies
Its customers now ask AI which agency to choose.
Problem
Head office has no visibility
No way of knowing, agency by agency, whether AI cites and recommends them.
Solution
Wispra deployed on a panel of agencies
Directory listings, generated content, continuous measurement and a network view for head office.
Result
Head office can finally see its network
Every agency measured and compared with its starting point. The agencies made clear progress within two months.
Within two months, we can see it works: the results are tangible. It puts us ahead of our competitors.
G
Google reviews★★★★★27 reviews
★
Recommended onTrustpilot
They talk about us
Le Ptit DigitalBetaList
Pricing
A simple offer, based on your needs.
- No commitment to get started
- Listings live within 24 h
- Read by AI from the next day (8 in 10)
Free
Wispra directory · €0All your locations listed in the directory AI reads, at no cost.
The starting pointFor head office
“See my whole network.”
Network analysis
Base price€16 excl. VAT / location / month
No commitment to get started · volume discounts for large networks
What you get
- 20 local questions tracked per location
- Measured every week on ChatGPT, Gemini and Claude
- Dashboard per location and group view
- Monthly reporting for head office
For each location
“Be recommended by AI.”
Performance
From€24 excl. VAT / location / month
No commitment
What Wispra's AI produces
- 8 blog articles
- 5 Story Reviews (verified customer reviews)
- 10 FAQ questions
- Tracking of AI visibility and competitors
+
Campaign per offer or serviceFrom €10 excl. VAT / month, no commitment
How to get started Prove it on a panel.
Book a demo (opens in a new tab)
Prove it on a panel.
Roll it out across the network.
Results measured, branch by branch, before you decide.
- 1A representative panelchosen with you
- 2Before / after, measuredbranch by branch
- 3The whole networkonce the numbers are in
Talk to an expertBenjamin RenardCo-founder · Wispra
Frequently asked questions Another question?Write to me, I reply personally.benjamin@wispra.fr →
The questions we are asked before getting started.
Another question?Write to me, I reply personally.benjamin@wispra.fr → How much does Wispra cost?
Listing in the Wispra directory is free. After that, two plans billed per location: Network analysis for head office, at €16 excl. VAT per month with volume discounts for large networks, and Performance from €24 excl. VAT per month for each location that activates its levers. Details in Pricing. The exact price depends on the scope: we share it from our first conversation.
Do we have to commit?
Not to get started: all our plans are commitment-free. For a rollout across the whole network, we offer an annual contract with a dedicated network price.
Who stays in control of what gets published?
Your branches. Each location can review, edit or remove a publication at any time.
How much time does it take?
Very little. Wispra automates the measurement, the publication of listings and part of the content. Head office sets the framework and follows the central view. Locations add what only they can provide: customer reviews, local information, content approval, guided by their next action.
Is it easy to use?
Yes. Each location sees its status and its next action, with no technical skills needed. Head office sees the whole network in a single view. Wispra supports your teams at launch.
How long does it take to get started?
You send us the list of your locations; Wispra creates the accounts and invites the teams. The first measurements start within 7 days of the scoping session.
Do we need to change our websites or IT systems?
No. For each location, Wispra publishes a listing that AI reads on its directory, without touching your websites. An optional tag also lets you measure visits from AI to your own pages.
Does Wispra replace our current tools?
No, it complements them. Your SEO and listing management tools make you visible on Google. Wispra makes you visible in AI answers, such as ChatGPT's.
Which AIs do you measure?
ChatGPT, Gemini and Claude, every week, on the local questions in your sector, at no extra cost. Wispra also tracks visits from AI crawlers (OpenAI, Anthropic, Perplexity, Google…) to your locations' listings.
Do you guarantee recommendations?
No. Nobody controls AI answers, and they vary from one week to the next. That is why Wispra measures continuously and compares each location with its starting point: you judge the approach on a trend, not on a single answer.
Where is our data hosted?
In France, with AWS (Paris region). Wispra is a French company, subject to the GDPR. We only process public information about your locations and your account data.
Who is Wispra?
A French company based in Paris: 54 rue du Faubourg Montmartre, 75009 Paris. We already work with large networks, including Allianz.