Generative Engine Optimization (GEO):
make your brand visible in AI engines
Wispra helps you measure, understand and improve your presence in ChatGPT, Gemini and Perplexity with a data-driven approach.
Works with ChatGPT, Gemini, Perplexity
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5-minute setup
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Results within the first week
No commitment. Response within 24 hours.
Search is changing: your customers ask AI, not Google
AI engines recommend brands
When users ask "which tool for…", AI directly cites brands. If you're not there, your competitors are.
No more "10 blue links"
AI generates direct answers. No search results page, no position 1-10: either you're cited, or you're invisible.
Source quality is key
AI visibility depends on cited source quality, brand coherence and how well your data is structured.
GEO is the new optimization layer on top of SEO.
Wispra is the tool to master it.
What Wispra measures and optimizes
AI Visibility
Measure your brand presence in ChatGPT, Gemini and Perplexity responses.
Share of Voice
Compare your citation frequency against competitors across each AI engine.
Citations & Sources
Identify where AI answers come from: URLs, domains and sources feeding citations.
Action Recommendations
Get concrete actions: pages to create, missing topics, content to strengthen.
Time Tracking
Track your AI visibility evolution week over week with detailed reports.
Query Insights
Analyze your visibility by search intent: "tool X", "comparison", "best…"
How it works
Define your queries
Enter your brand, categories and the search intents of your prospects.
Wispra analyzes AI engines
Wispra continuously scans AI responses: mentions, citations, competitors, retained sources.
Execute your GEO plan
Follow recommendations: content to create, PR, pages to strengthen, structured data.
SEO compatible: we don't replace SEO, we complement it. Wispra integrates with your existing strategy.
Sample GEO report
In your report, you'll see:
- Your key queries analyzed across each AI engine
- Your brand mentions (and your competitors')
- Sources cited by AI (URLs and domains)
- Concrete recommendations to improve your visibility
Who is it for?
SaaS & Startups
Get cited in AI comparisons when a prospect asks "which tool for…" in your category.
E-commerce & Brands
Influence AI product recommendations. Make sure your brand is cited first.
SEO Agencies
Offer GEO as a new service to your clients. Differentiate with a complete AI visibility offering.
GEO vs SEO: what's different
| Criteria | Traditional SEO | GEO (Wispra) |
|---|---|---|
| Target | Google SERP, Bing | ChatGPT, Gemini, Perplexity responses |
| Format | 10 blue links, snippets | Conversational answer with citations |
| Main KPI | Rankings, CTR, organic traffic | Share of voice, mentions, citations |
| Optimization | Keywords, backlinks, technical | Cited sources, structured data, brand coherence |
| Measurement | Search Console, Semrush, Ahrefs | Wispra (dedicated AI visibility tracking) |
| Complementarity | Both reinforce each other. Good SEO improves your chances of being cited by AI, and GEO provides visibility that SEO alone cannot achieve. | |
Frequently asked questions about GEO
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your brand presence for generative AI search engines like ChatGPT, Gemini and Perplexity. Unlike traditional SEO that targets Google rankings, GEO aims to get your brand cited and recommended in AI-generated responses.
How is GEO different from SEO?
SEO optimizes your ranking in Google search results (blue links, SERP). GEO optimizes your visibility in AI-generated answers. SEO relies on keywords and backlinks, GEO relies on citation quality, brand coherence and data structuring. Both are complementary.
How do AI engines choose their sources?
Generative AI engines select sources based on relevance, domain authority, content freshness and data structure. Being cited on authoritative sites, having clear and structured content, and maintaining strong brand coherence increases your chances of being mentioned.
Does Wispra work for my industry?
Wispra works for any industry where prospects use AI to search for solutions: B2B SaaS, e-commerce, professional services, agencies, consulting, healthcare, education… If your customers ask ChatGPT or Perplexity questions, GEO matters for you.
How long before I see results?
Initial measurement results are available immediately upon activating Wispra (instant analysis of your current visibility). The impact of GEO optimizations on your AI visibility is typically measurable within 2 to 6 weeks, depending on your industry and existing presence.
Does GEO replace SEO?
No, GEO complements SEO. Both reinforce each other: good SEO improves your chances of being cited by AI, and GEO provides visibility where SEO alone falls short. Wispra integrates with your existing SEO strategy without replacing it.
Ready to become visible in AI responses?
Get a free GEO audit + personalized recommendations for your brand.
Free, no commitment. Report sent within 24 hours.